https://toarcheio.org To Archeio project site Mon, 20 Apr 2020 13:42:32 +0000 en-GB hourly 1 https://wordpress.org/?v=5.4.1 https://toarcheio.org/items/multimodal-argumentation-in-news-magazine-covers-a-case-study-of-front-covers-putting-greece-on-the-spot-of-the-european-economic-crisis/ Tue, 16 Apr 2019 22:25:37 +0000 http://arc.local/items/multimodal-argumentation-in-news-magazine-covers-a-case-study-of-front-covers-putting-greece-on-the-spot-of-the-european-economic-crisis/ Continued]]> In this paper, front covers of news magazines are studied as a distinct multimodal genre that invites readers to buy the magazine not only by attracting their attention but also by assuming a position with respect to the particular cover story. In order to account for the argument that a front cover may convey in support of that position, an argumentative reconstruction is required that also needs to take seriously into account the way in which the verbal and the visual modes interact to create meaning. The study proposes a multimodal argumentation perspective on the systematic reconstruction of the arguments that front covers of news magazines put forward. As a case in point, six covers by two German weekly news magazines are analysed, featuring the role of Greece in the eurozone crisis in the period 2010–2012.

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