This article aims to provide an overview of the current state of digital television in
Greece. By examining the latest digital developments in the middle of financial crisis,
it suggests that the Greek government adopted a purely market-driven approach
leaving the private forces to take up digital terrestrial television. The closure of the
public broadcaster, ERT, has accelerated the neo-liberal market-driven policy and
Greece has ended up as one of the countries that have left the development of digital
terrestrial television entirely to the private sector.