Library evaluation – To Archeio https://toarcheio.org To Archeio project site Mon, 20 Apr 2020 15:01:49 +0000 en-GB hourly 1 https://wordpress.org/?v=5.4.1 Marketing applications in Greek academic library services https://toarcheio.org/items/marketing-applications-in-greek-academic-library-services/ Tue, 16 Apr 2019 22:25:17 +0000 http://arc.local/items/marketing-applications-in-greek-academic-library-services/ This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors which hinder the uptake of marketing, and investigates the evaluation methods used.

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